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Slab-Serif fonts first appeared in the late 1800s. They quickly became popular as decorative art tools and were used extensively in early woodblock and illustrative advertising. Today, if your company is looking for something with a touch of quirkiness to its business identity, a Slab-Serif may be exactly what you need. A slab-serif typeface can add a refreshingly original touch to your marketing materials.
The slab-serif fonts are known for their strong and appealing geometric designs. These types of fonts include sans serif styles with rounded terminals and straight-line solid endings. Many of the slab serif fonts have decorative elements such as stylized decoration and script lettering. You will require a larger than usual size to achieve a bolder visual effect to achieve more aggressive designs.